Saving Gaia

Yes I admit that I have been neglecting my blog in a long time. When I first started, I would document every single thing I've done which I have come to realize, "who really gives a shit?"

So I went back and cleared those "shit" off and what better way to start off with this blog again then to have a bitch session post?

The subject line should tell you where I'm going to go with this post.




"Saving Gaia"....I almost want to say that I'm lost for words. I am trying to be politically correct when trying to describe how I feel about it but I doubt that I'll succeed.

It annoys me to no end that I ended up emailing to the feedback department of Mediacorp. I even put The New Paper and The Straits Times on CC.

This was what I emailed...

Dear Sir / Madam

RE: Saving Gaia

I promise to Save the World if you promise to take this off the air!

Seriously, this is one of the worst songs/commercial and save the world attempt.

The one thing, or maybe two, that bugs me the most is:-

1) Singapore is a multi-racial country right? Well last I checked it was. So why do we only have Chinese kids in this video? Does this mean that the Eurasians and Caucasians are burning the tress and plastic, and poaching animals? While the Malays and Indians are tossing waste in to the waters and wasting water and electricity? Are you trying to say that only the Chinese can save the world?

Shame on you Mediacorp for being so racially biased. Singapore definitely has no shortage of kids of other ethnicities that you could have included.

2) Not to mention the kids are tone deaf! Not to mention the producers! At least give us a more catchy upbeat tune with kids from a choir so at least it doesn’t hurt our ears listening to it?

I have not come in to contact with anyone who has anything good to say about this.

Please take this off the air before it drives us all insane or deaf, or remake it with more races other than just Chinese, and with kids who can hold a tune. I am sure you’re capable of better results. And while you’re at it, FIRE the current producers who are apparently deaf and racist too!

Sincerely,
Mrs Palmer

And to my surprise, I received a response within the next hour!!

This was what they had to say...

Hi Mrs Palmer,

Thank you for your feedback on MediaCorp's Saving Gaia music video.

Allow us to take this opportunity to clarify.

MediaCorp approached several choir groups which included Catholic High School and Kong Hwa School, both of which were able to meet the production schedule. While both schools have students from all races, it is coincidental that the two choirs currently only have Chinese students. The teachers involved in this project however, consist of different races.

As Singapore's national broadcaster catering to all races, cultures and demographics, we are always mindful of how we portray the company and our initiatives so as to be as inclusive as possible, and representative of the company in the eyes of our viewers and consumers. For our recent company campaign 'Someone', www.mediacorp.sg/someone we do take pain to ensure that various major races and cultures, age groups were well-represented.

Having said that, we do take note of your comments and will be mindful in our future initiatives and public campaigns.

Should you have other feedback on MediaCorp's products and services, we welcome you to drop an email to this address.

Regards

Yeong Lai Lai
MediaCorp Feedback Unit

With that reply, I conclude "what a crock of shit!"